REAL ESTATE AGENCY - MARKETTING, ITS CHALLENGES AND WAY FORWARD
An article written by Nwabuisi Dennis Firstly, I would like to further elaborate on the need for real estate practitioners to be able to confront quacks in the field of estate management. This is because these quacks have further deteriorated the practice and made clients and property owners and investors have doubts in the profession. This is not supposed to be so especially at times like this. The real estate agency is one major and vital aspect of estate management practice that deserves some level of decorum and adequate attention be given to it so as to ensure that real estate practice in Nigeria maintains its course, goals, vision, mission and objectives with regards to the real estate market. Real estate profession as practiced by professionals in other parts of the world do have this at the back of their mind that for professional and best practice, an estate surveyor and valuer must be one that is unbiased, reliable and who is